Responsible Marketing
Marketing Responsibly
Last updated: July 2026
iGaming affiliation carries real responsibility. This site is for affiliate professionals — not players — and we expect the affiliates we serve to promote gambling products honestly and safely.
Our standards
- We never target or knowingly serve content to minors or self-excluded individuals.
- We do not present gambling as a solution to financial problems, or guarantee winnings.
- We display 18+ notices and responsible gambling messaging across the site.
- We list only programs operated by licensed entities with verifiable track records.
What we expect from affiliates
- Follow the advertising rules of every jurisdiction you target — including bonus advertising restrictions and mandatory RG messaging.
- Never use misleading creatives, fake winnings claims or “guaranteed profit” angles.
- Respect self-exclusion registers and never buy traffic targeting vulnerable audiences.
- Include clear affiliate disclosure on your own properties.
Player protection resources
If you or someone you know has a gambling problem, help is available: BeGambleAware (begambleaware.org), GamCare (gamcare.org.uk) and Gamblers Anonymous (gamblersanonymous.org) provide free, confidential support.
Reporting concerns
If you believe a program listed on this site engages in predatory or non-compliant marketing, please report it to us. Verified violations lead to delisting.